Which statement best defines a launch pad website?

  • A website that looks and performs better than the one you have today but is built quickly and is not a final product. Rather, your launch pad is the foundation you’ll build and optimize from using data.
  • A website that is built quickly by removing the majority of pages and functionality. The result is a pared-down version of your old website.
  • A fully built website that includes all of the ideas your team and stakeholders developed in the strategy stage.
  • An interactive prototype built in PowerPoint that can be used to gather user feedback and iterate on. Once the feedback is collected, the launch pad is turned into a full website.