How is your product’s “job to be done” tied to your customer’s personal identity?

  • Your customer wants your product to reflect what they believe about the world.
  • You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do.
  • By researching the job your product does, you’ll better understand the identity of your customer.
  • By researching your customer’s personal identity, you’ll uncover the job they’re trying to get done.