True or false? There should be one person who is tasked with creating and maintaining your buyer personas.

  • True — You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained.
  • True — Having more than one person involved in the creation process can lead to inconsistencies within a single persona.
  • False — If one person is in charge of personas, they’re point of view will be disproportionately represented in the personas they produce.
  • False — Personas should be created and maintained by a cross-functional task force that operates with a flat structure where no one member of the team has any more authority or responsibility than any other team member.