When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?

  • Creating content, identifying the timeline, and measuring and improving
  • Identifying the timeline, measuring your content, and segmenting your contacts
  • Testing your content, identifying the timeline, and creating additional content
  • Organizing your contacts, creating content, and identifying the timeline