If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?

  • At a steady rate, about 10 leads each week.
  • They should deliver as many leads as possible in the first half of the month so sales has the whole month to work with them.
  • The should deliver as many leads as possible in the last half of the month to help sales hit their quota.
  • It doesn’t matter, as long as 40 qualified leads are delivered each month.