You’re looking to do a Programmatic Guaranteed deal on Ad Exchange Marketplace. Which action must you take to execute your campaign?

  • You must sign deal terms for every change in the campaign.
  • You must choose from a different set of inventory than you would through traditional reservation buys.
  • You must manage separate invoices for each publisher you’ve agreed to a deal with.
  • You must upload creative to your demand-side platform and not send ad tags to the publisher.