- Add positive bid adjustments for your customer database (a Yandex.Audience segment based on your own data) in your search campaign.
- Load their own customer data (email addresses and phone numbers) into Yandex.Audience and create a segment based on this data.
- Set retargeting for users who added items to their cart.
Home Yandex Direct Certification An online store wants to offer a discount to previous customers. How can they target this audience?