Fill in the blank: You’re training a new team member on the research and brainstorming process. Your teammate asks, “Why are the user questions the first step in the research process?” You respond with, “Starting with creating user questions helps us _______.”

  • focus our research efforts in the right areas and helps us determine the best research methods to use
  • communicate expectations between the users and the stakeholders
  • scope the number of action items we implement in that cycle
  • determine which action items we should test and which ones should simply be implemented without testing