How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

  • The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals
  • Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting
  • The publisher needs to agree on the targeting and categories for an open auction deal
  • The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal