Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

  • Trick viewers into thinking they’re watching something different.
  • Offer free and discounted goods or services to entice ad viewers.
  • Slow down your ad’s pacing and take your time communicating.
  • Break the fourth wall in your ad by speaking directly to viewers.
  • Use humor to boost ad recall, brand awareness, and viewership.