Home Hootsuite Social Marketing Certification Exam Individual Instagram Stories have a limit of 15 seconds for video content. However, using Instagram’s segments tool, you can record a longer video. The Segments tool then automatically splices this longer video into 15 second segments, that will play consecutively for your viewers. To do this, simply:
- Upload the longer video into the bulk uploader.
- Add the longer video segment into a branded template.
- Hold down the record button for the duration of your take.
- Enable ‘Segments’ under ‘Story Settings’.