When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI from the current year, and second:

  • highlight shortcomings caused by lack of budget in the previous year.
  • showcase your top performing content from the previous fiscal year.
  • emphasize how much more efficient your team is with resources than the company as a whole.
  • emphasize how much your team deserves, given how hard they work.
  • showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year.