When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises:

  • community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support
  • it’s an indication that your community building efforts were not as robust as they could have been
  • you can rely on the community space to provide answers, moderate discussions and correct any misinformation without supervision
  • it should be viewed as a qualified sales lead and funneled immediately to the sales team