You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You’ve added hashtags in the description to support discoverability. What’s another tactic you could have used to surface this video to your followers?

  • Use the IGBoost feature to put paid advertising spend behind the IGTV video.
  • Send the video via Direct Message to all your followers.
  • Use relevant keywords in ALL caps in the IGTV video description.
  • Enable automatic publishing of a 60-second preview of the video in your feed.