Which of the following statements best describes the goal of a journey map?

  • To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done.
  • To understand the page funnels that users are moving through on the current website to identify where they’re dropping off.
  • To identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle stages.
  • To understand the steps the user goes through while working with a competitor to find areas of weakness.