Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?

  • Give up – they’ve already won the space, and it’s doubtful you can catch up at this point.
  • Immediately start doing live video on every channel to take back your audience.
  • Test out live video on different channels, and see how your audience responds.