You are concerned about the potential of purchasing counterfeit inventory. How does ads.txt help you avoid this problem?

  • Publishers and distributors must publicly declare the companies they authorize to sell their digital inventory.
  • Ads.txt conducts searches of each publisher and distributor to see if they have any past history of fraudulent inventory.
  • Publishers and distributors are required to register with ads.txt and submit documentation of their eligibility to sell digital inventory.
  • Ads.txt provides publishers and distributors with a verification code that is listed as part of the auction invite. This code verifies that the publisher or distributor is approved to sell inventory.