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- Publishers and distributors must publicly declare the companies they authorize to sell their digital inventory.
- Ads.txt conducts searches of each publisher and distributor to see if they have any past history of fraudulent inventory.
- Publishers and distributors are required to register with ads.txt and submit documentation of their eligibility to sell digital inventory.
- Ads.txt provides publishers and distributors with a verification code that is listed as part of the auction invite. This code verifies that the publisher or distributor is approved to sell inventory.