- Why is it important to connect your YouTube channel with an AdSense account?
- What low-investment strategies could a channel do that may help increase viewership in a particular country?
- Which of the following ad formats typically has the lowest CPMs?
- Which one of the following metrics may not be a part of your top level revenue performance?
- What is the most common revenue stream channels use to earn money on YouTube?
- Which factor may contribute to a video being demonetized due to advertiser-unfriendliness?
- Which one of the following is not recommended for playlists?
- Which is an example of a measurable question to ask?
- What action could you take to optimize content if you see a sudden drop in audience retention at the beginning of the video?
- What metric found in the Cards report can help you evaluate performance?
- Which one of the following is not something you would check for when evaluating how video titles drive discovery?
- If an entertaining piece of content turns out to be highly searched for, what could that indicate?
- What is the correct order of steps to set up your channel for monetization and to get paid for earned ad revenue?
- How can multi-line graphs help distinguish video performance?
- Which is not an example of a benchmark?
- Why might you compare watch time patterns by content groups?
- What is a way to use the “Compare” feature in YouTube Analytics to determine benchmarks?
- What is a reserve ad?
- If a particular content format underperforms, what action might be appropriate?
- What might be used as a channel icon?
- Which is true of reserve ads?
- Which of the following content types deters advertisers from showing ads on your videos?
- Where is a recommended place to add the channel mission statement?
- What options can channels have to restrict the types of ads that are shown on their channel?
- What is an auction ad?
- What influences how ads get onto a channel’s videos?
- What would you typically expect to see in the Watch Time “published” report for a Hero channel?
- Why are subscribers generally key to a channel’s success on YouTube?
- What information from YouTube Analytics can help you optimize video metadata?
- To determine if a channel has effective metadata, what can you evaluate?
- What is the value of a strong call to action to subscribe within a channel trailer?
- If a sports channel broadcasts professional American football games and wants to target local university students, which demographic might be the best fit for this criteria?
- How can you best determine changes in traffic sources over time?
- What is the goal of the ad serving model?
- Which one of these techniques is not listed as a way to drive traffic from social media?
- How might you know if you are increasing your subscriber watch time?
- How would you know whether a new video series has a high audience retention rate?
- Which content format is typically associated with a watch time pattern of a spike, followed by a flat curve?
- What is a recommended action to support Help content programming?
- If you find content with high watch time from subscribers, what can you do next?
- What is the difference between reserve and auction ads?
- If you see a watch time pattern with periodic spikes in your watch time report, which one of the reasons is least likely?
- How can you benefit by analyzing which videos have the most likes or dislikes?
- What is a recommended action to support Hero content programming?
- What action could you take to optimize content based on seeing a flat audience retention curve?
- If the largest traffic source is external, what opportunity could you take?
- Which is not one of the metrics suggested for analyzing the Traffic Sources report?
- What metric found in the End Screens report can help you improve the viewer experience?
- What is a best practice many channels use for their sections?
- Who are the three key players that drive the YouTube ecosystem?
- If you want the option of gambling or alcohol ads to appear on your channel videos, what do you need to do?
- How might you incorporate the audience into a mission statement?
- What is an estimated monetized playback (EMP)?
- How can taking a snapshot of your channel performance help you with assessing your channel?
- How might you determine the target audience before starting a YouTube channel?
- What action could you take to optimize content if you see repeated dips in your audience retention curve?
- What is the recommended first step in a channel assessment?
- If a serious news channel has a mission to “shine a light on underreported stories around the globe,” what might it want to feature in its channel trailer?
- Which is a good example of a mission statement for a YouTube channel?
- Which is not an example of a measurable question that you can ask during a channel assessment?
- If your demographic changes on your latest video series and you see lower audience retention rates, which is the least likely next step?
- How can you effectively measure which content resonates with subscribers?
- What is a recommended action to support Hub content programming?
- You have an English channel and notice that more viewership is starting to come from two Latin American countries that speak Spanish and Portuguese. What is something simple you can consider doing to maximize this opportunity?
- Which could be a reason that two videos with similar monetizable view counts earn different revenue?
- Which of the following ways can you use YouTube Analytics to look at how well your ads are doing across a channel’s videos?
- Which one of these techniques is suggested to improve the performance of cards?
- Where can you get the most measurable data to analyze the performance of a channel?
- Why is it important to assess discovery on YouTube?
- Which compare metric would you use with the Watch time report to determine whether channel programming is Hero, Hub, or Help?
- Which order outlines what ad formats take up the most to least space on the video player?
- Ad formats are requested in which order?
- How can the “Groups” feature help determine performance for a set of videos?
- What action could you take to optimize content if you see bumps in your audience retention curve?
- Why would you want to review the ratio of views being converted to ads?
- Which of the following is an element of advertiser-friendliness?
- Why is having an audience match important?
- What is the ideal audience retention pattern?
- What can you learn by analyzing videos that keep subscribers coming back?
- Why is it important for a channel to consider what category they are in?
- If you saw an increase in revenue, but overall CPMs were lower, which of the following could be why?
- What is the role of video metadata on YouTube?
- Which of the following helps fuel the YouTube ads ecosystem?
- What is the flow of the assessment framework?
- What is one strategy to evaluate how well thumbnails distinguish content?
- What information can you include in the channel description to assist unsubscribed viewers?
- How is the media landscape changing?
- Why is it important to look at how many subscribers are gained for each video?
- You have English videos, but discover that viewership is high in Asian countries where other languages are spoken. What might you consider doing to better target this audience?
- What is a direct way to earn revenue on YouTube?
- What is a good reason for analyzing a channel’s content strategy?
- How would you find out if different video series have different audiences?
- What channel visuals can you check for brand consistency?
- Which of the following ad formats typically has the highest CPMs?
- Which method could you use with the Watch time report to analyze whether content formats are performing as expected?
- Why is it important to know if a channel’s demographics have changed?
- What is the benefit of using a branding watermark?
- Which one of the following is not something you would check for when evaluating how thumbnails drive discovery?
- How can you easily find out how channel visuals look on mobile devices?
- Which one of the following questions would need multiple measurements?
- Why is it important to identify the traffic sources of subscribers?
- What is the suggested time to respond to viewer comments?
- What is an example of YouTube Analytics data that can help you with your business goal?
- When starting a new channel on YouTube, what’s a key area to assess first?
- Which type of ad inventory is bought and sold based on a set, negotiated CPM.
- Which content format is typically associated with a watch time pattern of a spike, followed by a gradual decline?
- How might you determine if certain videos perform better within certain demographics?
- Which content format is typically associated with a watch time pattern of a spike, followed by a sharp drop?
- What would you typically expect to see in the Watch Time “published” report for a Help channel?
- What action could you take to optimize content based on seeing a gradual decline in your audience retention curve?
- What would you typically expect to see in the Watch Time “published” report for a Hub channel?
- How can you estimate which ad formats are earning the most revenue?
- If you want to adjust the channel’s demographic to attract primarily 13-17 year old females, what could you do to shift this demographic?
- What is one way that channel managers help grow a channel?
- When do fluctuations in CPMs typically happen?
- What does the Translations report allow you to do?
- Why is it important to look at the overall revenue and CPMs per country?
- When optimizing for mobile, what is not part of the standard checklist?
- How can reading video comments inform the channel’s content strategy?
- How does YouTube provide opportunity for micro-moments?
- A key consideration when evaluating a video description is:
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