What is the difference between ideal customer profiles and buyer personas?

  • Ideal customer profiles are for business-to-business sales teams, while buyer personas are for sales teams that sell directly to consumers.
  • Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market.
  • Ideal customer profiles describe your existing customers, while buyer personas are based on your leads and prospects.
  • Ideal customer profiles are used by marketing teams, while buyer personas are used by salespeople.