Imagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site – making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?

  • First, expand the conversation to also traditional web design. Second, if the prospect continues to give ideas, sell them a traditional build instead.
  • Assign the prospect homework to review each page on their current website and score each page on an impact scale 1-10.
  • Pull up the prospect’s top three competitors and walk through each site while the prospect explains what they like and don’t like.
  • First, send some additional Launch Pad education and training. Second, assign them homework to send 3-5 examples of what they envision the launch pad website to look like at launch.