Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?

  • She needs to learn the data models used by Google’s automation systems.
  • She needs to choose a CRM that can process the data from Google’s automated machine learning.
  • She needs to assign data values to her manual optimization processes in real time.
  • Sara first breaks down her organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.