DoubleClick Campaign Manager Assessment

  1. Sports Gear has an upcoming campaign that is targeted to Brazil. What should the trafficker do to see how many conversions occurred from users in Brazil?
  2. How does Campaign Manager track conversion activities on an advertiser’s site?
  3. Tom just finished creating both the ad and the placement, and has uploaded the creatives for his campaign. What does Tom need to do next?
  4. Which system integrates with Campaign Manager?
  5. You just launched a campaign last week and want to check on performance stats. What metric should you look for in Insights?
  6. Why do advertisers choose to use ad servers?
  7. Which report shows conversion-specific information about your campaign?
  8. Which of the following groups of statements about placements, ads, and creatives are true?
  9. How are default ads created?
  10. Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy. Which benefit best matches her need?
  11. Laura is planning a campaign for KidApparel to re-engage customers who added items to their shopping cart, but have not yet checked out. Which type of targeting would allow her to do this?
  12. Tom is setting up Campaign Manager for a new client, Surf-N-Board. Their business is divided into two businesses: West coast and East coast but conversions are on the same website. How should Tom configure their account?
  13. What metric does a Reach report provide?
  14. How is a display ad served through an ad server?
  15. How does a Unique Floodlight Counter tag count conversion activities?
  16. What does a placement specify?
  17. How does Campaign Manager benefit traffickers?