Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare?

  • Ads with exposed groups, on the same message, and directed at the same audience.
  • Ads with unexposed groups, on the same budget, and directed at the same audience.
  • Ads used in brand lift, on the same channel, and directed at the same audience.
  • Ads used in identical ways, on the same channels, and directed at the same audience.