Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

  • If you don’t bid efficiently, you could miss valuable conversions.
  • The customer journey has become more complex and therefore bids should be based on general user behavior.
  • The appropriate bid can often be a static target that’s challenging to reach.
  • User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.