A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

  • templates, which are individual displays of a specific metric
  • tiles, which are individual displays of a specific metric
  • overviews, which are pre-set collections of metrics data
  • trendwatchers, which are pre-set displays of line charts, tables, and tree maps
  • campaigns, each of which are targeted at a social media objective or goal