When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI from the current year, and second:

Home Hootsuite Social Marketing Certification Exam When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI from the current year, and second:

highlight shortcomings caused by lack of budget in the previous year.
showcase your top performing content from the previous fiscal year.
emphasize how much more efficient your team is with resources than the company as a whole.
emphasize how much your team deserves, given how hard they work.
showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year.