- social reach, which is a measure of the volume of content being shared to all different social networks
- website traffic resulting from employee shares, which can be measured through the use of UTM links
- new employee recruitment and sales leads generated
- advocate engagement, which is measured by weekly and monthly active participants
Home Hootsuite Social Marketing Certification Exam When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?