True or false? It is critical to have a robust, exciting wish list leading up to the renewal conversation.

  • True — The wish list should primarily focus on ideas from the client’s CEO.
  • False — When it comes to the renewal, the client does not typically care about the future; rather, they will solely judge the renewal based on the deliverables already created.
  • True — Investing time to regularly brainstorm creative, exciting, and innovative ideas for your client’s wish list will motivate them to keep going.
  • False — The renewal is primarily based on whether the company has budget for the website moving forward.