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- Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to.
- Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service.
- No, you shouldn’t be interviewing customers. Instead, you should interview ideal customers, prospects, and those that don’t know your organization.
- No, you shouldn’t be reaching out to bad customers. They will skew the buyer persona story since they aren’t your ideal customer.