- Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product.
- The two processes are basically the same.
- The questions in the two interviews are basically the same, but persona interviews are conducted with customers, while Jobs To Be Done interviews are conducted with prospects.
- Jobs To Be Done interviews focus on a person’s employment, while persona interviews focus on the person’s personality.
Home HubSpot Sales Enablement Certification Exam Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?