Your team just hired a new sales rep, and you’re coaching them on how to create a good email template. They ask you how to figure out the purpose of a template. What advice should you give them?

  • “Email templates need to be relevant to as many people as possible, so keep the topic as broad as possible.”
  • “Every email you send should ask your contacts to commit to something, so always include some kind of request in the message.”
  • “Every email you send should encourage your contacts to buy, so focus on pitching our offering that’s most aligned with their needs.”
  • “Every email you send should help your contacts in some way, so focus the email on what you’re trying to help them do.”