- Enable A/B testing of DinoWorld landing pages to manage spend during seasonal fluctuations
- Remove 10 percent of spend from each DinoWorld budget group to account for seasonal fluctuations
- Create duplicate DinoWorld keywords to run as a control group
- Customize the spend allocations to provide more spend during popular events at DinoWorld Theme Park
Home Optimize performance in DoubleClick Search Assessment Once budget plans are set in Budget Management, what is a best practice for allocating spend to meet DinoWorld Theme Park’s business needs?