- Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation.
- View the Time Lag Report to better understand her visitor’s conversion path.
- Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.
Home Google Ads – Measurement Certification Assessment Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.)