In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

  • Leverage the power of audio in your ads to lift brand awareness.
  • Use video shots from movies and television shows to get attention.
  • Force a user into a sign-up or e-mail capture to exit the ad display.
  • Film ads that have a depressing emotional factor to gain sympathy.
  • Increase your ad’s pacing to capture attention and keep it longer.