- The increased use of the Internet presents a lot of potential for which types of businesses?
- Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?
- Which of the following is the easiest way for visitors to learn about a business while visiting a website?
- What is a key benefit of having an online presence for a business?
- Which tool helps you measure the success of your website?
- Which of the following statements is true when it comes to taking a business online?
- Which term best describes the business activity that occurs when website visitors buy products or services from you online?
- Which of the following statements is true when marketing your business online?
- Which of the following statements is true when it comes to developing a web presence for a business?
- What is a web server?
- Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.
- Which of the following is something you’ll probably want to exclude from your website?
- Which of the following is an example of a ‘call to action’ on a website?
- What should you consider when developing your website content?
- What is the first step in creating an online business strategy?
- What is the purpose of the ‘See, Think, Do, Care’ framework?
- Why is optimising customer touchpoints online beneficial for businesses?
- Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
- What type of information can KPIs provide?
- Why are search engines a great place for a business to be found?
- What technology do search engines use to ‘crawl’ websites?
- Which of the following can help a search engine understand what your page is about?
- Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
- Which of these is an important factor in the paid search auction system?
- Which of these can Google Search Console help you to do?
- Which of the following factors should you consider when optimising your website for search engines?
- What should be the first step of a structured SEO plan?
- When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
- Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
- Which of the following would be an ideal goal for an SEO plan?
- Which of the following page titles would be most suitable for a website page describing a store’s return policy?
- Which of the following is a good way to get other websites to link to your site?
- When expanding a business internationally, which of the following is most important to provide on your website?
- Search engine marketing can also be called what?
- In an SEM auction, your Quality Score is based on which aspect of your ad?
- Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.
- What should your search ad have in order to promote more clicks?
- Which of the following is a benefit of using relevant ads and landing pages?
- When it comes to search ads, which description best describes ‘negative keywords’?
- Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
- What can conversion tracking in search help you measure?
- How can you improve a business’s visibility to people located near you geographically?
- Which of the following is an example of a local search?
- Which of the following is a benefit of registering your business in online local listings?
- Which three pieces of information are essential to include first in your local directory listing?
- Which of the following factors help search engines determine if your business is local?
- When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
- Which of the following can help you gain visibility in search engines?
- Which of the following can businesses achieve by using social media?
- Fill in the blank: Businesses should focus on social media platforms with _______.
- Which of the following is an example of a social media goal?
- Which details should you look to include on a business profile page on social media?
- A robust social media plan includes which of the following?
- What is the best way to put your social content in front of people who don’t already follow you?
- What can social media analytics tools help you measure when assessing campaign results?
- Which of the following is a pitfall when using social media for business?
- When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
- What does responsive design mean?
- When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?
- What can a business use to send messages to users who have already downloaded their app?
- When considering how mobile users will search for your business, which types of keywords should you focus on?
- Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
- Which of the following can be used to target an audience when using some social media ads?
- When making video content for your display ads, what is most important to ensure?
- Which of the following is an accurate definition of what a content marketing campaign involves?
- What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’
- Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.
- Which of the following best describes why approaches to writing need to be adapted for online content?
- What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?
- Which of the following metrics could help you understand which blog post is resonating the most with your audience?
- Which of the following will you need to start an email marketing programme?
- Which of the following is a common feature of email marketing platforms?
- Which of these is a good practice to keep in mind when sending emails to your contacts?
- If the open rate of your emails seems low, which of the following could help you fix that?
- Which of the following statements is true when it comes to running email campaigns for a business?
- If you own a film blog, which type of customer can you expect to reach with display advertising?
- Fill in the blank: The ads on search engines are usually made up of ________.
- When using search engine marketing, where can your ads appear?
- When setting up display advertising campaigns, who can you target?
- In what way can display advertising be effective?
- Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
- Which of the following is true when purchasing ad placements on an advertising network?
- If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?
- What is the first step of display retargeting?
- When incorporating videos into a digital strategy, which of the following tactics provides value to customers?
- What can using video as part of your online presence help you create?
- Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.
- Using videos in email marketing and social media is an effective way to do what?
- How can you take advantage of video for your product/services without actually making a video?
- When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
- Fill in the blank: Website analytics can tell you _____________.
- Analytics can give you immediate valuable information about which type of customers?
- If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?
- Most web analytics tools can tell you what information about the user?
- Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.
- Which section of Google Analytics can tell you whether visitors have found your website via social media?
- Which type of data relates to a metric that can be represented with a number?
- What makes the data cycle useful?
- Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.
- Which of the following is a benefit of using spreadsheets?
- If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?
- What would be beneficial to include on a product description page?
- Which of the following is an advantage of e-commerce?
- To an owner or administrator, what is a functional benefit of having an online store?
- What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?
- Which of the following is a sign that customers are having trouble using a particular device to make purchases?
- What is an example of product merchandising?
- Which of the following statements is true when describing how retargeting ads work?
- What is the best way to translate the content on your website for a new market?
- Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
- When adapting your website for customers who speak a different language, what should you do?
- Which of the following is primarily meant to target new customers online?
- What should a business do first, when considering going into a new market?
- When selling to people in different countries, what payment form should you consider using if you aren’t already?
- Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
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