A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.
larger monthly calendar; weekly calendar
industry calendar; weekly schedule
weekly calendar; post-by-post spreadsheet
content strategy; hourly schedule
social media strategy; evergreen content list none of these