Why should Social Media managers begin the budgeting process for their social marketing program well before final budget numbers are settled?

  • Because there will likely be other projects that arise and it’s important to leave yourself enough time to complete a budget before the end of Q4.
  • So that you can get your budget requests in early so that your requests are prioritized over other teams.
  • Because social managers are often overwhelmed with tactics and campaigns at the end of the year.
  • Vacations around Thanksgiving and Christmas often make it difficult to get the data needed in time for final budget submissions.
  • To make the most persuasive and data-driven case possible for influencing how much will be awarded.