- The goal of why you’re sending it and then the carefully designed components layered on top of each other
- The segments you’re sending to and the deliverability goals of your email
- The template you’re using to send your email and the footer information you’re using
- The segments of contacts you do not send to and the the segments you are sending to
Home HubSpot Email Marketing Certification Exam Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces?