True or False? It is critical to have a robust, exciting wishlist leading up to the renewal conversation.

  • True – The wishlist should primarily focus on ideas from the client’s CEO.
  • False – When it comes to the renewal the client do not typically care about the future, rather, they will solely judge the renewal based on the deliverables already created.
  • True – Investing time to regularly brainstorm creative, exciting, and innovative ideas into your clients wishlist will motivate them to keep going.
  • False – The renewal is primarily based on if the company has budget for the website moving forward.