This training has contrasted the traditional way of doing sales with a new way, known as “inbound sales.” Which of the following BEST describes what makes inbound selling different from other sales techniques?

  • Inbound selling focuses on using internet-based tools to connect with buyers.
  • Inbound selling focuses on getting buyers to act on the seller’s timetable.
  • Inbound selling focuses on waiting for buyers to take action.
  • Inbound selling focuses on attracting buyers and meeting them on their own terms.