Which statement best describes why it’s important to run experiments to test the action items your team is building?

  • Running experiments is important for having a structured way to learn about your users and how the business can interact with them.
  • Running experiments is important to be able to report every single action your team implemented to management.
  • Running experiments is important to keep your team busy on documentation and critical thinking.
  • Running experiments is only important once you set the “optimize” theme and your team is trying to improve your existing content.