Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?

  • He needs to learn the data models used by Google’s automation systems.
  • He needs to assign data values to his manual optimization processes in real time.
  • He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.
  • He needs to build data spreadsheets that can be entered into Google’s automation system.