Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking?

  • Insert the tag code into the Floodlight tag of any applicable web page.
  • Input the tag code between the tags of each of web page.
  • Ensure that all HTML code for each page is optimized for the Chrome browser.
  • Use HTML5 coding for any page that the tag will be inserted into.