When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?

Home Hootsuite Social Marketing Certification Exam When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?

Their sum total of followers, friends etc.
Someone whose remuneration requirements are within the allotted budget in your social media strategy
Someone who has expressed distaste for your competitors
Someone who can contribute their trusted insight to your community