Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?

  • Do we have verifiable permission to send to them?
  • Perfect, thanks for giving this to me. I forgot to create a list for this email.
  • Perfect! Do we have their first names though? I want to add personalization.
  • Hold on. Where did this list come from? I want to know because I can probably add this list to all our emails now if you think they are a good fit for our content.