How long should each message in your sequence be?

  • Short. Voicemails should be less than 15 seconds and emails should be less than 200 words.
  • It varies. If you have a lot of relevant information you have to share, your messages will be longer.
  • As long as they need to be to communicate your value proposition.
  • As long as possible. Increasing the amount of information you share increases the likelihood that a lead will engage with you.