If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?

  • Evaluate your marketing resources to see if they can be reallocated into¬†higher-performing¬†assets.
  • Recalculate the SLA to make it more reasonable.
  • Hire more marketers.
  • Implement a marketing automation platform to accelerate your marketing processes.