What’s the sales team’s role in content creation?

  • Sales should be involved in content creation on an ongoing basis.
  • Sales should be involved in identifying the content that needs to be created but not in creating it.
  • Sales may be involved in the early stages of your content creation efforts, but once your sales enablement strategy is fully implemented, marketing should be able to create content without help from sales.
  • Sales should manage marketing’s content creation operations.