What’s the difference between training and coaching?

  • Training teaches salespeople what they need to do, and coaching helps them improve how they do it.
  • Training happens in group settings, and coaching happens in one-on-one conversations.
  • Salespeople can train each other, but only a sales leader can coach.
  • Training is better for salespeople who are at the beginning of their career, and coaching is better for more experienced salespeople.