Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?
Potential customers who’ve already searched for other, similar pianos.
Potential customers who are ready to buy a piano.
Potential customers who are early in their online search.
Potential customers who’ve already bought pianos from his site.